My design journey began with Photoshop CS2 and SwishMax, and what started as a high school hobby has become the foundation of my professional career.
I was born in Banja Luka, Bosnia & Herzegovina. Grew up constantly moving, exploring and trying new things. Karate was one of the first. Seven years of discipline, hard work and quite a few gold medals in international kumite championships. Then came breakdancing. I was hooked. Between 2008 and 2013 I hitchhiked over 12,000 kilometres across Europe, just to get to competitions and learn from people who inspired me.
That mix of structure and chaos (karate and breakdance) shaped the way I think and work. Focused and disciplined but flexible. Intentional, but not afraid to take creative risks.
In 2014, I moved to Zagreb, Croatia. These days I'm more of a family guy than a backpacking dancer. I split my energy between building smart digital products, going to the gym, hanging out in nature and occasionally losing to my kids in Beat Saber. It's a different kind of balance, but it works.
That mindset followed me into my work. Designing national ID systems, fintech tools, sport apps, or even e-commerce platforms. Over the years, I have designed for web, mobile (iOS, Android, Jio, KaiOS), wearables, custom Linux systems and gaming consoles. Always aiming for products people understand on the first try.
Some of my proudest career moments so far:
• Designed and launched the complete solution for Certilia, Croatia's official smart ID platform. A government-backed system providing digital identity and qualified electronic signatures, now used nationwide.
• Led the redesign and improvements of Sofascore's Cricket experience, turning it into one of the most praised live score apps among cricket fans worldwide.
• Designed and delivered the full mobile app and management system project for bazzar.hr, one of the biggest e-commerce platforms in Croatia.
• Currently collaborating with Mastercard's global product teams, helping ship some of the fastest and highest-quality experiences in the industry used daily by millions.
• Course instructor at Uxcel. My Accessibility course has taught more than 23,000 students and holds a 4.8 rating from over 5,000 learners.
• Speaker at events hosted by Google, ADPList, Uxcel and others. Sharing insights on design, accessibility, product thinking and AI.
