Hi, I'm Ljubisa, a product experience designer based in Zagreb. Since 2013, I've helped 320M+ people interact with better designed digital products.
My design journey began with Photoshop CS2 and SwishMax. What started as a high school hobby has become the foundation of my professional career.
About Me

I was born in Banja Luka, Bosnia & Herzegovina. Grew up constantly moving, exploring and trying new things. Karate was one of the firsts. Seven years of discipline, hard work and quite a few gold medals in kumite international championships. Then came breakdancing. I really took the bite. Between 2008 and 2013 I hitchhiked over 12,000 kilometers across Europe, just to get to competitions and learn from people who inspired me.

That mix of structure and chaos (karate and breakdance) shaped the way I think and work. Focused and disciplined but flexible. Intentional, but not afraid to take creative risks.

In 2014, I moved to Zagreb, Croatia. These days I'm more of a family guy than a backpacking dancer. I split my energy between building smart digital products, going to the gym, hanging out in nature and ocasionally losing to my kids in Beat Saber. It's a different kind of balance, but it works.

That mindset followed me into my work. Designing national ID systems, fintech tools, sport apps, or even e-commerce platforms. Over the years, I have designed for web, mobile (iOS, Android, Jio, KaiOS), wearables, custom Linux systems and gaming consoles. Always aiming for clarity, impact and usefulness.

My footprint

Some of my proudest career moments so far:

- Designed and launched complete solution for Certilia, Croatia's official smart ID platform. A government backed digital identity and qualified electronic signature providing system now used nationwide.
- Led the redesign and improvements of Sofascore's Cricket experience, turning it into one of the most praised live score apps among cricket fans worldwide.
- Designed and delivered the full mobile app and management system project for bazzar.hr, one of the biggest e-commerce platforms in Croatia.
- Currently collaborating with Mastercard's global product teams, helping ship some of the fastest and highest-quality experiences in the industry used daily by millions.
- Course instructor at Uxcel teaching 400K+ professionals about Accessibility with a 4.8 rating from more than 5,000 learners.
- Invited as a speaker at events hosted by Google, ADPList, Uxcel and others. Sharing insights on design, accessibility, product thinking and AI.

Over the years I've collaborated with these brands...

Fun fact: Throughout my career, I have designed over 40,000 components that have reached millions of users worldwide across more than 220 projects.
Mastercard
Bazzar
Google
Sofascore
Navigare Yachting
UniCredit
Unikrn
ADP List
Pitchboard
Crionis
Neushape
Certilia
Faculty of Electrical Engineering and Computing
Worldpay
Puclini
Worldline
Jukebox Music
Paysafe
Devqaly
Euphony
Coca Cola
Republic of Croatia
Barclays
AKD
Newsdrop
KLM
Credit Mutuel
ABN Amro
LLoyds
Global Payments
Wink
Worldpay
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